Ryan Connors
Growth Marketing Leader
I build scalable revenue engines that turn strategy into predictable, measurable growth.13+ years owning full-funnel growth and managing $1M+ in monthly media spend across Google, Meta, LinkedIn, Microsoft, and TikTok.
WHO I HELP
I’m typically brought in when a company has traction, but growth feels harder than it should.📉 CAC is drifting:
Acquisition is scaling, but unit economics are unclear.🧭 Attribution is a black box:
Demand exists, but leadership does not trust the data.🔌 Revenue disconnect:
Marketing activity is not translating cleanly into revenue.🧠 Leadership gap:
Teams need strategy paired with hands-on execution.
I work best with B2B SaaS, AI, and eCommerce companies that want to build predictable, measurable growth, whether they’re early-stage or scaling.
HOW I DRIVE GROWTH
Diagnose
Identify the primary constraint across ICP targeting, funnel conversion, creative performance, and measurement.
Prioritize
Focus on the few levers that move CAC, pipeline velocity, and revenue impact fastest.
Execute (AI-Powered Operations)
Deploy weekly experimentation across paid media, landing pages, and lifecycle using AI to accelerate testing, automation, and insight velocity.
Scale, Align, and Mentor
Build cross-functional operating cadences across Marketing, Sales, and RevOps. Mentor teams so performance compounds instead of resetting every quarter.
REVENUE ARCHITECTURE:
COMPOUNDING GROWTH, NOT RESETTTING.
IMPACT HIGHLIGHTS
$11M ARR Scale, 45% Lower CPA
Rebuilt acquisition and revenue-linked attribution at Decisions to scale efficiently and restore confidence in paid growth.
$1M+ Monthly Media Spend
Owned multi-channel acquisition across Google, LinkedIn, Meta, Microsoft, and paid social with pipeline-level reporting.
384% Lift in Value to Cost
Used AI-powered bidding, creative testing, and landing page improvements to increase conversion value while reducing waste.
130% YoY Revenue Growth
Led profitable growth across 15+ clients through full-funnel improvements spanning acquisition, CRO, and lifecycle.
SELECTED GROWTH WINS
B2B SaaS | Decisions✅ Scaled full-funnel acquisition to $11M ARR by rebuilding ICP targeting, attribution, and AI-assisted workflows.✅ Resulted in predictable pipeline and a 45% CPA reduction.
Agency / Multi-Client | Agital✅ Led growth strategy and execution across 15+ accounts, managing $1M+ monthly spend and deploying AI-assisted experimentation to drive up to 130% YoY revenue growth.
Startup | gen.video✅ First full-time marketing hire. Owned GTM, acquisition, and lifecycle strategy, driving 50% YoY revenue growth from the ground up.
STRATEGIC ADVISORY & CONSULTING
I work with a small number of founders and marketing leaders on high-leverage engagements.🔍 Growth Engine Audits
ICP clarity, attribution, and spend efficiency🧭 Fractional Growth
Strategic oversight for teams in transition or early scale⚙️ AI Marketing Implementation
Operational systems for faster testing and decision-makingHigh-leverage engagements designed to find the 20% of effort driving 80% of revenue.
BEYOND WORK: DISCIPLINE AND SYSTEMS THINKING
With 171 peaks and counting, plus a daily yoga practice, I apply the same systems thinking and discipline to scaling revenue as I do to the mountains and my mat.The work is the same: consistent inputs, smart adjustments, and progress you can measure.
LET'S TALK
If you’re hiring a senior growth leader or want a strategic advisor to pressure-test your growth engine, let’s connect.