There are many benefits of guest posting. It can help you connect with new readers, get your business more exposure, and can become a vital part of your search engine optimization strategy.
Posting on other blogs is also a great way to connect with your peers, who can prove to be an invaluable resource in the future. Making these mutually beneficial connections can launch your website or business into a whole other level of success.
Written by John from PostJoint
However, if done incorrectly, guest posting can actually harm your brand rather than help it. If you’re just getting into this form of marketing, avoid making these mistakes.
1. Poorly Written Content
Maybe you are a bad writer or you just don’t have the time, so you’ve assigned your writing duties to one of your employees or someone overseas. But are you reading their articles? Anything that goes out with your business name attached to it should be proofread to ensure that grammar mistakes and poorly written content aren’t getting pushed out, which will reflect negatively on your company.
2. Posting on Unrelated Websites
If you own a fishing tour company, why are you trying to guest post on a health blog? If your company specializes in vegan food, why write for a business blog? You want to make sure that you’re writing for blogs that fall within your niche or are very closely related to make the most of your guest posting efforts.
3. Not Matching the Tone of the Website
Sure, everyone has his or her own writing style. However, you want to write your posts in a way that will blend seamlessly with the rest of the blog. Adapt to the tone of the host blogger. That way, the blogger’s readers will be more inclined to stick around for your post because it will be similar enough to what they’re used to (and like) reading.
4. Ignoring Blogging Requirements
Bloggers who are used to accepting and publishing guest posts normally have clear instructions for new writers. They might request a certain word length, ask for subheadings and bullet points, and state that you should include links in your author bio or within the text. It’s very important to follow these requirements to a tee, lest your post be rejected.
5. Not Replying to Comments
Blogging and writing articles isn’t just a one-sided event. It is a way to start a conversation and engage others, getting to know their thoughts and feelings on certain topics. Those who feel especially strongly about the subject matter are going to comment on what you wrote. In order to keep the conversation going, it’s important to visit your post frequently, especially within the first week, and respond to what others are saying.
Whether you are new to guest blogging or have been doing it for awhile, avoiding these blunders will help you ensure that you are extracting the most value from your efforts, reaching new audiences, and connecting with your peers.
About the Author: John is a writer for PostJoint, a free guest blogging platform that connects bloggers with publishers.
Did you know you can guest post here? Just ask MrRyanConnors in the comments section.
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