Now more than ever, people are turning to the Internet to research brands, gain information about a particular product, and hear feedback from existing customers about their experiences with the product. Popular social media platforms such as Facebook and Twitter are ideal forums to interact directly with brands and their online customers or fan base. Along with social, a company blog is a great way to attract new customers.
by Becca Johnson
Position Yourself As An Industry Expert. Since we know that people are turning to the Internet to gain knowledge, offering industry specific news updates and statistics that your target audience will find valuable is key to attracting new customers. Pushing this blog content through your other social media sites such as Facebook, Twitter, and LinkedIn will ideally cause your fan base to share it with their online network, therefore helping to endorse you as an industry expert. Being viewed as an expert can earn you the status of being the “go to” person in your industry. As a “go to” person, you may be asked to guest blog about industry specific topics, which is another great way to drive more traffic to your website.
Win More Business By Sharing Customer Success Stories on your blog. Sure, you can write all day about how great your business is, but a true testament to your brand is hearing a review from an actual customer. One reason that people trust popular e-commerce companies like Amazon so much is that it offers a plethora of customer reviews (both good and bad) for every product. Obviously, sharing a positive experience with your brand is better than discussing a negative one on your blog. Customer success stories can help to establish your business as a credible brand.
Help your Company Become More Well Known And Visible Online. The more you create original and relevant content, the higher your search engine ranking will be as search engines prefer new content. A blog is an instrumental content marketing tool to improve your business’s online presence and attract new customers.
Humanize Your Brand. You can deliver the personalized experience that your customers are craving by creating a business blog and allowing it to interact with your customers as a trusted friend. Delivering valuable information that addresses their questions and invites further engagement is key for implementing this and using social media marketing as a business tool. By allowing your customers to comment to voice their thoughts and feelings about your brand, the open dialogue and feedback can help your business to make improvements to best address your customers’ needs. Essentially, a blog can assign an online face to your brand.
Build Relationships and Increase Your Repeat Customers. Once a customer has decided to follow your blog, you have earned an open forum to stay in front of your customers to maintain the relationship. Using your blog to occasionally highlight new products and services offered by your business is a great way to spark continued interest among customers that already value your brand.
Does your business currently use social media or a blog as a marketing strategy? If so, how are you effectively using it to attract new customers and what other ways do you feel a blog can be beneficial to your brand? Let us know in the comments section below.
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