Good customer service is one of the most important aspects of a business, especially when you consider that acquiring new customers is more expensive for the marketing department than investing in making current customers happy. For this reason, customer service should fall under the marketing department and be considered a business investment, rather Continue Reading... The Importance of Customer Service: Customer Acquisition Costs more Than Customer Retention
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Good customer service is one of the most important aspects of a business, especially when you consider that acquiring new customers is more expensive for the marketing department than investing in making current customers happy. For this reason, customer service should fall under the marketing department and be considered a business investment, rather Continue Reading... 
Social networking is no longer the domain of college students and internet geeks – in fact, recent figures suggest that 67% of online adults used social networking sites as of December 2012, and that figure’s set to continue rising. And, to top that, eight new people log on to the Internet for the first time every second.
Of course, where the 
If you’re anything like our office’s social media gurus, you’ve fallen under Pinterest’s spell. The newest of social media networks to break onto the scene, Pinterest enjoys life among the top 5 social media networks. With an estimated 13% of American adults active on Pinterest and a growth rate in 2012 of 4000%, Pinterest is on track to make 
Are you aware of Google’s new Author tag? It’s an important HTML code: rel=”author”. It’s a very small piece of markup code but extremely powerful to build a strong online presence of any brand or company. In this article you will be knowing what this short HTML markup code exactly is, its implementation on websites or blogs and its usefulness 
Ask anybody in the SEO industry about the Penguin update of April 2012 and you will probably be greeted by a knowing look or reaction of despair.
The Penguin update targeted websites with low quality links pointing to them and in some cases it had a serious effect on small businesses, wiping out their organic traffic overnight.
Guest post by Alan 
A corporate blog is a good idea for businesses that want to create an online presence. The blog need not be expensive, but if you are looking to gain the interest of your peers, investors, partners and associates, you may wish to spend a bit of money on it. Do not just spend money on the design, but also spend money on the posts themselves, the blog’s 
While email marketing and social marketing might be stealing some of the digital limelight as of late, by no means does this infer that SMS marketing has lost its place as a leading advertising platform – on the contrary.
The unstoppable growth of mobile advertising
by Chris Taylor
Recent research from BIA/Kelsey's Annual Local Media Forecast 
Why does Homer Simpson love the first of the month? Because it’s new billboard day! As shown in The Simpsons 1995 episode Homie The Clown, Homer drives along, screeching to a halt in front of each new billboard, causing accidents in his wake. OK, so it’s a cartoon, but if a billboard, or any form of outdoor advertising requires a driver to actually 
The internet slang words ‘troll’, ‘trolling’, and ‘trolled’ have evolved over the past 20 years. Back in the late 90s, ‘to troll’ meant deliberately posting inflammatory or off-topic articles to newsgroups to elicit a response to show up responders as naïve newbies and to gain solidarity with more seasoned posters.
Since the term 
According to RustyBrick CEO and SEO expert, Barry Scwartz, 94% of websites hit did not recover from the Penguin updates of 2012. If you’re in the same boat then you may need to consider taking some serious action in improving your website to adapt to the new Penguin algorithm.
Has your business been affected by the Penguin update? What exactly