The Top 5 Reasons Your Online Marketing Campaign Will Fail #ItDontMeanAThingIf

The Top 5 Reasons Your Online Marketing Campaign Will Fail #ItDontMeanAThingIf online marketing campaign ItDontMeanAThingIf Here are my top five reasons (with both good and bad examples) why your online marketing campaign will fail, crash and burn. From poor execution to lack of creativity, these top reasons are critical to work around to ultimately lead to marketing success. For added fun, I've even included a social experiment below in red that I need your help with (but Continue Reading...

Adaptive Marketing and Digital Darwinism: One Can Prevent The Other

Adaptive Marketing and Digital Darwinism: One Can Prevent The Other digital darwinism adaptive marketing A Thought Experiment Imagine for a moment, you’ve just been hired as the new Digital Marketing Manager for a growing internet-based startup with an online advertising business model. On the surface, revenue is strong and the user base is ever-growing, yet the investors are unsatisfied as they look for that elusive hockey stick growth and profitability. Continue Reading...

Why I Stopped Accepting Guest Posts, and Why You Should Too!

Why I Stopped Accepting Guest Posts, and Why You Should Too! guest posts About three months ago, I stopped accepting guest posts on MrRyanConnors.com. From two to three per week, to zip, zilch, nada. In a move that seems counter-intuitive, I took a stand against prior assumptions and am now refining the brand I started slightly over a year ago, which includes ending guests posts. If you’d like to know why, and learn how Continue Reading...

Your Favorite Social Media Network Is Dead… Now What?

Your Favorite Social Media Network Is Dead… Now What? social media network marketing plan Imagine if right now, your favorite social network were completely unplugged. Would your marketing survive? Or, would it collapse like a house of cards, leaving you scrambling to rebuild hundreds of relationships elsewhere? While I’m not suggesting that Twitter or Facebook is about to go dark, there’s been an interesting history of change in social Continue Reading...

Personal and Digital Inventory for 2013

Personal and Digital Inventory for 2013 year in review personal inventory future Engagement digital media digital inventory In the past year countless choices have been made, relationships forged, and for the first time ever, much of what we’ve accomplished has been recorded digitally.   While the future is certainly exciting with the “next big thing” trending around the corner, by examining the past, you’ll start to piece together your own trends and behaviors Continue Reading...

The Right Ways for Business to Promote the Holidays Online

The Right Ways for Business to Promote the Holidays Online  promote the holidays holiday marketing global marketing This time of year, how can brands with a global reach celebrate the holidays without offending or alienating their customer base? With so many different religious and cultural identities, it’s not an easy task. Some companies will take the cautious approach and default to a “catch-all,” while others will be move cavalier and only promote the Continue Reading...

Marketers Beware- The “Powerball Paradox”

Marketers Beware  The “Powerball Paradox” viral marketing marketers beware In marketing today, there’s a huge misconception between virality and value in what I’m calling the “Powerball Paradox.” On one hand, there’s the ever-present need to spread your messaging far and wide- while on the other, there’s the realization that shares and likes don’t pay the bills. Simply put, virality doesn’t breed value, Continue Reading...

The Ins and Outs of Digital Marketing in 2013

The Ins and Outs of Digital Marketing in 2013 ins and outs of marketing digital marketing in 2013 The consumers are getting wiser and more connected and as we move into the New Year, we as businesses continue to compete for their attention, loyalty and trust. While it’s easy to be on par with the current technology, the real value is on the cutting edge- anticipating the changes and meeting opportunity in the future. It’s all about finding new Continue Reading...

How I Built a Website and Ranked #1 on Google in 90 Days

How I Built a Website and Ranked #1 on Google in 90 Days serps SEO search engine optimization rank #1 on google how to build a website A few months back, I set out with an important goal. I had just been let go from a good marketing role, and I knew it would be an uphill battle to find another one in this economy, especially with limited experience. Since video games and unemployment weren’t my thing, I decided to take my domain name off the back-burner and do something about my Continue Reading...

Finally Unlocked- The Social Media ROI Formula

Finally Unlocked  The Social Media ROI Formula social media ROI formula social media marketing At last, it’s been done- A simple, proven social media ROI (smROI) calculation for both B2B and B2C marketing efforts. Though this formula has been the bane of marketers for the past decade, we can now begin to quantitatively analyze the variables and bridge the gap of obscurity that has typically marred social media marketing. Social Media Return Continue Reading...