Finally Unlocked- The Social Media ROI Formula

At last, it’s been done- A simple, proven social media ROI (smROI) calculation for both B2B and B2C marketing efforts. Though this formula has been the bane of marketers for the past decade, we can now begin to quantitatively analyze the variables and bridge the gap of obscurity that has typically marred social media marketing. Social Media Return Continue Reading...

The 7 Best Ways to Promote an Event For Free

For some businesses, event marketing comes naturally. They have the resources to throw a bunch of money at 3rd parties and the promotions take care of themselves. They’ve done it before, they know the drill and they know it will work. For the rest of us, event marketing is a timely endeavor and a risky use of precious time where the returns aren’t Continue Reading...

20 Questions – Why Your Social Media Isn’t Working

The Problems Do you ever feel like your tweets and updates fall into a black hole, never to be seen again? Does your idea of building a following consist of spamming your entire friend list with a plea to like your page and share it with their friends? Are you never retweeted, and do your new followers always seem to have an xxx in their Continue Reading...

Are Social Media Suites Bad For Marketing?

Whether you have a Klout score of 83 or 38 followers on Twitter, if you’re into social, you’ve probably thought about using a social suite. From Hootsuite to Eloqua, there are many providers trying to tap into this billion dollar industry and they’re quick to smother you with data and case studies about how their software can increase this, Continue Reading...

Online Privacy Matters- Why Facebook Needs a Time Out

I love Facebook just as much as the next guy. I’m logging in daily to see what my friends are up to, and I’m always sharing and liking the “good stuff” I come across while browsing the web. I grew up alongside the internet and I even made the jump over from Myspace as the tides were changing. But somewhere along the line, the simple website Continue Reading...

I Can’t Tell You How to Build Viral Marketing, but…

I can teach you a system to get your content found and shared online. Let’s start with… PUBLISHING PROBLEMS- You just published a new post. You know it’s quality stuff and now you’re anxiously watching the ticker for hits and shares. Maybe you go to grab a cup of coffee or catch up on Facebook to ease your mind. But when you come back- it’s Continue Reading...

How to Make a Blog in 10 Days

So you want to be the next blogging superstar? I don’t blame you- it’s a great way to start a career, get noticed and show some passion about your industry. Maybe you’ve already started blogging, but you can’t quite gain enough momentum to reach the escape velocity of the blogosphere black hole- a place where content is lost, not shared. Luckily Continue Reading...

How We Will Fact Check Presidential Debates in the Future

The technology that complements presidential debates has been changing since the first official one in 1960. The advents of mass media, television and now social media have allowed for greater interactions and reactions from the viewers, which is certainly a welcomed addition to a process that draws a meager 50% of eligible voters to the polls on Election Continue Reading...

The Perfect Example of Social Media Marketing Done Right

The good social companies are the ones that listen, engage and provide value to their customers and target markets. The worst are the ones that spam, DM, out-in, and do everything they can to get your attention in the most annoying ways possible. The perfect companies are the ones that, in addition to being “good,” 1) Spot unordinary opportunities Continue Reading...

Enough With the Social Media Child’s Play

The gloves are off. I’m sick and tired of seeing companies falter with one of the biggest business opportunities of the century. Digital technology has taken marketing to a whole new level and with everything from CRM to SEO, there are tools being used that can wield great power. In the wrong hands however, they can destroy a brand in seconds Continue Reading...