Adaptive Marketing and Digital Darwinism: One Can Prevent The Other

Adaptive Marketing and Digital Darwinism: One Can Prevent The Other digital darwinism adaptive marketing A Thought Experiment Imagine for a moment, you’ve just been hired as the new Digital Marketing Manager for a growing internet-based startup with an online advertising business model. On the surface, revenue is strong and the user base is ever-growing, yet the investors are unsatisfied as they look for that elusive hockey stick growth and profitability. Continue Reading...

Your Favorite Social Media Network Is Dead… Now What?

Your Favorite Social Media Network Is Dead… Now What? social media network marketing plan Imagine if right now, your favorite social network were completely unplugged. Would your marketing survive? Or, would it collapse like a house of cards, leaving you scrambling to rebuild hundreds of relationships elsewhere? While I’m not suggesting that Twitter or Facebook is about to go dark, there’s been an interesting history of change in social Continue Reading...

The Ins and Outs of Digital Marketing in 2013

The Ins and Outs of Digital Marketing in 2013 ins and outs of marketing digital marketing in 2013 The consumers are getting wiser and more connected and as we move into the New Year, we as businesses continue to compete for their attention, loyalty and trust. While it’s easy to be on par with the current technology, the real value is on the cutting edge- anticipating the changes and meeting opportunity in the future. It’s all about finding new Continue Reading...

The Rise and Fall of Apple

The Rise and Fall of Apple rise and fall of apple fall of apple apple stock Apple is one of those companies where everyone seems to have an opinion. From the fanboys to the critics, it’s hard to sift through the partisan noise to see what’s really going on with the growing tech giant. Though it may be difficult to deny the success of such an innovative and profitable organization, Apple is losing its way and the very technology Continue Reading...

The Nerdiest Way to Get a Company’s Attention

The Nerdiest Way to Get a Company’s Attention get a companys attention 404 page What I’m about to share with you is a simple, nerdy way to send a message to a company in a way they’ve never seen before. It’s all related to 404 pages. In case you don’t know, a 404 page is something that is shown when you reach a dead-end on a website where there is nothing to show. They can be funny and creative, or the typical bland Continue Reading...

Online Privacy Matters- Why Facebook Needs a Time Out

Online Privacy Matters  Why Facebook Needs a Time Out privacy on social networks online privacy data security I love Facebook just as much as the next guy. I’m logging in daily to see what my friends are up to, and I’m always sharing and liking the “good stuff” I come across while browsing the web. I grew up alongside the internet and I even made the jump over from Myspace as the tides were changing. But somewhere along the line, the simple website Continue Reading...

I Can’t Tell You How to Build Viral Marketing, but…

I Can’t Tell You How to Build Viral Marketing, but… SEO get content found build viral marketing I can teach you a system to get your content found and shared online. Let’s start with… PUBLISHING PROBLEMS- You just published a new post. You know it’s quality stuff and now you’re anxiously watching the ticker for hits and shares. Maybe you go to grab a cup of coffee or catch up on Facebook to ease your mind. But when you come back- it’s Continue Reading...

How We Will Fact Check Presidential Debates in the Future

How We Will Fact Check Presidential Debates in the Future presidential debate Modes of persuasion fact check debates ethos pathos logos The technology that complements presidential debates has been changing since the first official one in 1960. The advents of mass media, television and now social media have allowed for greater interactions and reactions from the viewers, which is certainly a welcomed addition to a process that draws a meager 50% of eligible voters to the polls on Election Continue Reading...

The Perfect Example of Social Media Marketing Done Right

The Perfect Example of Social Media Marketing Done Right social media marketing Social Media Done Right Social Media Marketing The good social companies are the ones that listen, engage and provide value to their customers and target markets. The worst are the ones that spam, DM, out-in, and do everything they can to get your attention in the most annoying ways possible. The perfect companies are the ones that, in addition to being “good,” 1) Spot unordinary opportunities Continue Reading...

Enough With the Social Media Child’s Play

Enough With the Social Media Child’s Play social media marketing social media childs play The gloves are off. I’m sick and tired of seeing companies falter with one of the biggest business opportunities of the century. Digital technology has taken marketing to a whole new level and with everything from CRM to SEO, there are tools being used that can wield great power. In the wrong hands however, they can destroy a brand in seconds Continue Reading...