So you want to be the next blogging superstar? I don’t blame you- it’s a great way to start a career, get noticed and show some passion about your industry. Maybe you’ve already started blogging, but you can’t quite gain enough momentum to reach the escape velocity of the blogosphere black hole- a place where content is lost, not shared.
Luckily for you, there is always hope, and I’d like to share with you some tips I’ve picked up along the way. What I’m about to share with you, is something I would love to have known a few months ago when I started my own blogging journey. What I’m about to share with you, is how you can make a blog in 10 days, and how you can utilized the resources available to you (mostly free) to get your voice heard far and wide. Do I have your attention?
First we have to begin with the basics. Before you let your ego get in the way and start thinking you know it all, remember that adopting a new technology takes time and it’s a learning process. There is a lot involved, but the process is simple when broken down into bite-sized pieces and improved upon as you go.
Accept that it will be frustrating at times and that there will be many roadblocks along the way. Trust me- it will make the journey a whole lot easier. You will make mistakes and you’ll look back and feel stupid about them, but with mindfulness and effort, you will grow to become better at what you do and how you do it. Remember that even the best bloggers around still make mistakes today, and that even the best bloggers around started out with no subscribers and a Klout Score of 0.
Now before we start talking about critical issues such as which platform to use and search engine optimization (SEO), let’s start with some food for thought. Answering these questions before you begin will help you to focus your efforts, and that focus will be paramount to your success.
- Why do you want to be a blogger?
- Who will benefit from reading your blog?
- Are you caring and knowledgeable about the topic or industry?
- Can you commit to regular posts to keep people engaged?
What those questions aim to do is focus your value proposition. With over 164 million blogs on the web, you need to have a compelling message to get people’s attention and to keep it. You can have a million inbound links and a promotional budget of a million dollars, but without an engaging, consistent message that connects with readers, your blog is nothing. Nada. Zip. Zilch. Got it?
Good! Now let’s get into the technical details and to help prevent some early mistakes before they happen.
Part two is coming soon, stay tuned…
image via Flickr