Social media marketing is a great way to brand yourself, engage and built customers, and market your business. There are several challenges faced by the internet marketers these days. One of them is the availability of social media accounts, which includes spreading the information and keeping track of the brand reputation. Another is monitoring your brand in social media. It is done nowadays with the help of refined monitoring tools.
By Rob Greenberg
You can do a free trial of most of these services that will enable you gather the data from each site and determine which one works the best. Depending on how each site gathers data, how it compares to other sites, and what fits into your budget limitations, you can make choice of the suitable monitoring tools. Among other tools to monitor your brand in social media, there are a few that measure mentions of your business, products, website, brand, and can be relied on performance.
Social Mention – searches user generated content. It is a social media search engine that gathers user generated content including news, bookmarks, events, comments, and others. You can track and measure response of others to your business. It is generated across the webs’s social media landscape. Social Mention is a free tool that categorizes your mention into negative and positive and extracts data from hundreds of social media sources.
Social Mention provides “point in time” social media search, which you can choose to receive via daily social media alerts and API monitoring 100+ social media sources, Social Mention includes Facebook, Google, Twitter, YouTube, and others as its major targets.
Sprout Social – a leading social media monitoring tool. Sprout Social helps you discover what people are saying about your business on social sites. It tracks your mention using the keywords and makes it possible to monitor activity across multiple social channels.
Sprout social plans boast the variety of features that include Engagement, Publishing, Analytics, Monitoring, CRM, Collaboration, and others. It allows you never to miss a message and holds tasking tools to ensure responses to all customers. You can post and schedule your messages to Twitter, Linkedln, Facebook, and other social sites with this tool. Also it provides reporting and exporting across all of your accounts and helps you maintain complete social relationship with contact records. You can extend Sprout Social use to users and teams across multiple social networks using variety of devices.
Tweetdeck – Measures Twitter. Tweetdeck interfaces with Twitter API to enable users send and receive tweets and view profiles. It has been one of the most popular apps since 2009. You can respond to your business queries directly via Tweetdeck. With a series of customizable columns, the Tweedeck’s interface can be setup to track and display your Twitter timeline, directs messages, mentions, search results, favorites, hash tags, lists, trends, and all tweets by/to each user. You can accomplish URL shortening with the given app and can do it on the fly.
You can filter your columns to include or exclude your defined words and tweets from different users within the Tweedeck settings. Also you can choose to schedule your tweets to be sent at your selected time and date.
Mention – setup team, share alerts. This social media monitoring app is built for small and big companies. It creates alerts for you, your brand, your competitors, and your industry and tracks your mention in social networks and web. It enables you to react on the go, directly from its interface and allows other relevant features.
In addition to creating alerts, Mention gets overview of your mentions using its analytics tool and extracts report for you. You can connect your social accounts and respond instantly to any mentions on a variety of devices. Mention is also used to setup a team and share alerts with coworkers and boost online communication.
Salesforce Marketing cloud – preferred by big companies. Salesforce is a social media marketing suite that is used to create compelling social presence, amplify content, track campaign ROI and help boost overall business management. Big companies use this social tool to make better decisions in marketing, service, and sales. Expensive to afford, Salesforce is the creation of the most innovative company in America.
It improves the way companies listen, analyze and engage with customers on the social web. It holds different features including social monitoring, social Hub, Social insights, social Engagement, and others. You can monitor over 150 million mention places including Twitter, Blogs, Facebook, and others and get insights into marketing campaign analysis using the social analytics dashboard it offers. There are engagement applications that allow Facebook and other channels management.
Share below your experience with monitoring your brand in social media. Which tools work best for your organization?
About the author: Rob Greenberg works as a copyright consultant at a plagiarism checker software company