When I moved to Pennsylvania, one of my buddies twisted my arm and convinced me to go rock climbing with him. I can promise you, I don’t have a death wish; I just don’t think I fully wrapped my mind around all of the details that came along with “rock climbing.” Needless to say, it was terrifying. It was at that moment in time that I realized Continue Reading... Trust Me, I’ve Got This: Building Rapport with Customers
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When I moved to Pennsylvania, one of my buddies twisted my arm and convinced me to go rock climbing with him. I can promise you, I don’t have a death wish; I just don’t think I fully wrapped my mind around all of the details that came along with “rock climbing.” Needless to say, it was terrifying. It was at that moment in time that I realized Continue Reading... 
If you run your own business, having a high quality product and excellent customer service are two essential components that you simply cannot do without. However, knowing what's out there in the marketplace is just as important as without good competitor analysis you will quickly lose your cutting edge.
So how should you go about checking out the 
Email marketing has always been one of the best tactics in an online marketers’ strategy. Emailing previous customers or interested subscribers is statistically one of the highest returns on investments for companies to pursue. However, the landscape is always changing and often presents new challenges. Here are the top five email marketing challenges 
Good customer service is one of the most important aspects of a business, especially when you consider that acquiring new customers is more expensive for the marketing department than investing in making current customers happy. For this reason, customer service should fall under the marketing department and be considered a business investment, rather 
Social networking is no longer the domain of college students and internet geeks – in fact, recent figures suggest that 67% of online adults used social networking sites as of December 2012, and that figure’s set to continue rising. And, to top that, eight new people log on to the Internet for the first time every second.
Of course, where the 
If you’re anything like our office’s social media gurus, you’ve fallen under Pinterest’s spell. The newest of social media networks to break onto the scene, Pinterest enjoys life among the top 5 social media networks. With an estimated 13% of American adults active on Pinterest and a growth rate in 2012 of 4000%, Pinterest is on track to make 
Are you aware of Google’s new Author tag? It’s an important HTML code: rel=”author”. It’s a very small piece of markup code but extremely powerful to build a strong online presence of any brand or company. In this article you will be knowing what this short HTML markup code exactly is, its implementation on websites or blogs and its usefulness 
Ask anybody in the SEO industry about the Penguin update of April 2012 and you will probably be greeted by a knowing look or reaction of despair.
The Penguin update targeted websites with low quality links pointing to them and in some cases it had a serious effect on small businesses, wiping out their organic traffic overnight.
Guest post by Alan 
A corporate blog is a good idea for businesses that want to create an online presence. The blog need not be expensive, but if you are looking to gain the interest of your peers, investors, partners and associates, you may wish to spend a bit of money on it. Do not just spend money on the design, but also spend money on the posts themselves, the blog’s 
While email marketing and social marketing might be stealing some of the digital limelight as of late, by no means does this infer that SMS marketing has lost its place as a leading advertising platform – on the contrary.
The unstoppable growth of mobile advertising
by Chris Taylor
Recent research from BIA/Kelsey's Annual Local Media Forecast