Quickly: 10,000 Likes or 10 Brand Evangelists?

If you were to hire a marketing consultant tomorrow and he or she offered you the option of receiving 10,000 real likes or 10 brand evangelists by the end of the month, which would you pick? Did you go with the 10,000 likes? Surely there’s a tangible benefit to having that many people connected to a media channel for your organization. Or perhaps Continue Reading...