Your Favorite Social Media Network Is Dead… Now What?

Imagine if right now, your favorite social network were completely unplugged. Would your marketing survive? Or, would it collapse like a house of cards, leaving you scrambling to rebuild hundreds of relationships elsewhere? While I’m not suggesting that Twitter or Facebook is about to go dark, there’s been an interesting history of change in social Continue Reading...

Are Social Media Suites Bad For Marketing?

Whether you have a Klout score of 83 or 38 followers on Twitter, if you’re into social, you’ve probably thought about using a social suite. From Hootsuite to Eloqua, there are many providers trying to tap into this billion dollar industry and they’re quick to smother you with data and case studies about how their software can increase this, Continue Reading...