11 Steps To Convert Your Blog Visitors Into Customers

Blogs present a truly marvelous way to attract and develop a dedicated audience. Your blog is your chance to get your readers to trust you and spread your word. However, you need to be able to convert those same readers into customers if you’re to monetize your blog. Here’s how you do it. Guest post by Stephen Cambra 11 Steps To Convert Your Continue Reading...

Why Your Customers and Prospects Don’t Care About Your Business

That’s right. I said it. Your customers and prospects (especially your prospects) don’t care about your business. They only care about what your business can do for them. If you don’t believe that’s true, then stop reading right now, because you won’t get any benefit at all from the rest of this article. Want to learn about true marketing Continue Reading...

The Perfect Example of Social Media Marketing Done Right

The good social companies are the ones that listen, engage and provide value to their customers and target markets. The worst are the ones that spam, DM, out-in, and do everything they can to get your attention in the most annoying ways possible. The perfect companies are the ones that, in addition to being “good,” 1) Spot unordinary opportunities Continue Reading...

Quickly: 10,000 Likes or 10 Brand Evangelists?

If you were to hire a marketing consultant tomorrow and he or she offered you the option of receiving 10,000 real likes or 10 brand evangelists by the end of the month, which would you pick? Did you go with the 10,000 likes? Surely there’s a tangible benefit to having that many people connected to a media channel for your organization. Or perhaps Continue Reading...