Finally Unlocked- The Social Media ROI Formula

Finally Unlocked  The Social Media ROI Formula social media ROI formula social media marketing At last, it’s been done- A simple, proven social media ROI (smROI) calculation for both B2B and B2C marketing efforts. Though this formula has been the bane of marketers for the past decade, we can now begin to quantitatively analyze the variables and bridge the gap of obscurity that has typically marred social media marketing. Social Media Return Continue Reading...

The 7 Best Ways to Promote an Event For Free

The 7 Best Ways to Promote an Event For Free social media marketing promote an event for free online event marketing event marketing For some businesses, event marketing comes naturally. They have the resources to throw a bunch of money at 3rd parties and the promotions take care of themselves. They’ve done it before, they know the drill and they know it will work. For the rest of us, event marketing is a timely endeavor and a risky use of precious time where the returns aren’t Continue Reading...

20 Questions – Why Your Social Media Isn’t Working

20 Questions   Why Your Social Media Isn’t Working social media marketing social media isnt working The Problems Do you ever feel like your tweets and updates fall into a black hole, never to be seen again? Does your idea of building a following consist of spamming your entire friend list with a plea to like your page and share it with their friends? Are you never retweeted, and do your new followers always seem to have an xxx in their Continue Reading...

Are Social Media Suites Bad For Marketing?

Are Social Media Suites Bad For Marketing? social media suites social media marketing marketing plan marketing automation Whether you have a Klout score of 83 or 38 followers on Twitter, if you’re into social, you’ve probably thought about using a social suite. From Hootsuite to Eloqua, there are many providers trying to tap into this billion dollar industry and they’re quick to smother you with data and case studies about how their software can increase this, Continue Reading...

How to Make a Blog in 10 Days

How to Make a Blog in 10 Days social media marketing How to make a blog Blogging So you want to be the next blogging superstar? I don’t blame you- it’s a great way to start a career, get noticed and show some passion about your industry. Maybe you’ve already started blogging, but you can’t quite gain enough momentum to reach the escape velocity of the blogosphere black hole- a place where content is lost, not shared. Luckily Continue Reading...

The Perfect Example of Social Media Marketing Done Right

The Perfect Example of Social Media Marketing Done Right social media marketing Social Media Done Right Social Media Marketing The good social companies are the ones that listen, engage and provide value to their customers and target markets. The worst are the ones that spam, DM, out-in, and do everything they can to get your attention in the most annoying ways possible. The perfect companies are the ones that, in addition to being “good,” 1) Spot unordinary opportunities Continue Reading...

Enough With the Social Media Child’s Play

Enough With the Social Media Child’s Play social media marketing social media childs play The gloves are off. I’m sick and tired of seeing companies falter with one of the biggest business opportunities of the century. Digital technology has taken marketing to a whole new level and with everything from CRM to SEO, there are tools being used that can wield great power. In the wrong hands however, they can destroy a brand in seconds Continue Reading...

5 Tips for Starting a Career in Social Media TODAY

5 Tips for Starting a Career in Social Media TODAY starting a career social media marketing Career in Social Media So I take it you’re looking to start a career in social media? Well unless you’re one of the lucky few who can “blow up” with a viral hit, it’s going to take some hard work and passion. I should know- I’m not writing this from some ivory tower. I’m writing this with the belief that what I’m about to share with you will continue to propel Continue Reading...

Why 20 Minutes a Day on Social Media Marketing is a Waste of Time

Why 20 Minutes a Day on Social Media Marketing is a Waste of Time social media marketing Social Media 20 minutes day There’s a lot of content and advice out there on how to spend less time doing social media for your company. “Social Media in Only 20 Minutes a Day” they proclaim, tapping into the psychological desire we all have to do more with less. It’s certainly nice to think of ideals like, “If I could just spend less than 30 minutes a day on Facebook, Continue Reading...

When Social Media Fails

When Social Media Fails social media marketing social media fails how to do social media marketing How many times have you heard it said that social media can help your company? All you have to do is learn a few simple tricks about tweeting and likes and soon enough you’ll be living large. Better yet, just pay Mr. or Ms. Confidence a small fortune to do it for you. After all, they know how to do it best and they can grow your Facebook page daily. Continue Reading...