The Perfect Example of Social Media Marketing Done Right

The good social companies are the ones that listen, engage and provide value to their customers and target markets. The worst are the ones that spam, DM, out-in, and do everything they can to get your attention in the most annoying ways possible. The perfect companies are the ones that, in addition to being “good,” 1) Spot unordinary opportunities Continue Reading...

Why 20 Minutes a Day on Social Media Marketing is a Waste of Time

There’s a lot of content and advice out there on how to spend less time doing social media for your company. “Social Media in Only 20 Minutes a Day” they proclaim, tapping into the psychological desire we all have to do more with less. It’s certainly nice to think of ideals like, “If I could just spend less than 30 minutes a day on Facebook, Continue Reading...

For Success, Mobile Marketing Can’t Be An Afterthought

How many businesses today are realizing the importance of mobile marketing? For many of them, they’ve already jumped on the social media bandwagon and are looking to the future for the next frontier. Mobile web traffic is booming and applications are being developed daily to enhance the customer experience and generate more business. From simple Continue Reading...