Marketers Beware- The “Powerball Paradox”

Marketers Beware  The “Powerball Paradox” viral marketing marketers beware In marketing today, there’s a huge misconception between virality and value in what I’m calling the “Powerball Paradox.” On one hand, there’s the ever-present need to spread your messaging far and wide- while on the other, there’s the realization that shares and likes don’t pay the bills. Simply put, virality doesn’t breed value, Continue Reading...