Growth marketing leader
I connect strategy, systems, and hands-on execution to grow revenue. Across consumer brands, B2B SaaS, and agency portfolios, I lead teams and turn performance insights into better investment decisions.
Selected work
My work spans building marketing functions, improving acquisition efficiency, and guiding investment across brands.
PetSafe Brands · Current role
I lead performance marketing strategy and analytics across a global, multi-brand consumer business. By bringing paid media, commerce, retail, and revenue data together, I help leadership see what is working and where to invest next.
Scope: Paid acquisition, portfolio measurement, experimentation, and investment recommendations.
Decisions · B2B SaaS
I aligned audiences, offers, creative, and the post-click experience, then connected campaign performance to pipeline reporting in HubSpot.
Selected paid social results from a defined reporting period. The work involved Marketing, Sales, and RevOps.
Brought messaging and targeting back into alignment with the ideal customer profile. Used audience and creative tests to improve fit and reduce post-click friction.
Organized campaigns by country and go-to-market motion, using intent data to improve targeting and pipeline relevance.
Established closed-loop attribution and shared pipeline reporting for forecasting, performance reviews, and investment decisions.
Agital · Agency leadership
Led teams of up to five specialists while overseeing more than $1M in monthly media spend. Set account strategy and testing priorities, and built senior client relationships around shared business goals.
gen.video · Marketing leadership
Joined as the first full-time marketer and built the foundations for demand generation, lifecycle marketing, and measurement. Hired and managed two direct reports as the function grew.
Kore.ai · Product-led growth
Improved onboarding, lifecycle messaging, and activation paths to strengthen a product-led growth initiative.
In their words
“He has a rare ability to move between the details of paid media and the broader business picture. ... I would recommend him without hesitation to any organization looking for a growth leader who combines hands-on expertise with sound judgment and collaborative leadership.”
“Ryan brought a deep understanding of both brand and demand platforms to Decisions ... always eager to test new creative, explore emerging platforms, and find fresh approaches to challenges.”
“His analytical mindset and proficiency in data interpretation have been instrumental in optimizing marketing efforts and maximizing returns on investment. Moreover, Ryan is an excellent collaborator and team player.”
“Ryan’s ability to grow portfolios while nurturing a strong client relationship is truly a skill that isn’t easily learned, and is what continued to make him a rising star on our team!”
“His recommendations and team leadership played a key role in helping the company successfully reposition and move forward with greater clarity and confidence.”
Senior Global DTC Manager
PetSafe Brands
Ryan is one of the strongest cross-functional partners I have worked with at PetSafe Brands. We collaborate closely across DTC, performance marketing, analytics, and growth, and he consistently brings a sharp strategic perspective, strong execution, and a genuine commitment to getting the work right.
He has a rare ability to move between the details of paid media and the broader business picture. Ryan translates complex performance data into clear priorities, practical recommendations, and better investment decisions. He is also highly collaborative and works effectively across teams to keep initiatives moving forward.
Ryan is thoughtful, dependable, and genuinely enjoyable to work with. His partnership has made our work stronger, and I would recommend him without hesitation to any organization looking for a growth leader who combines hands-on expertise with sound judgment and collaborative leadership.
Former CMO, Decisions
Ryan brought a deep understanding of both brand and demand platforms to Decisions, and knows how to blend best practices with practical strategy to drive efficiency.
What stood out about Ryan was his willingness to push beyond the status quo - always eager to test new creative, explore emerging platforms, and find fresh approaches to challenges.
Ryan also fully embraced the shift toward AI-powered marketing. While others viewed it with skepticism, he recognized it as an asset: A tool to accelerate growth, not a threat to replace it.
I'd recommend Ryan to any team looking for a dependable marketing professional with strong platform knowledge and a growth mindset.
VP of GTM Strategy, Kore.ai
During my time working with Ryan, he has shown a remarkable ability to develop and execute comprehensive marketing strategies that have significantly contributed to the growth and success of our products. His talent in creating compelling messaging and positioning has not only helped in increasing product awareness but has also effectively influenced our target audience's perception and purchase decisions.
One of Ryan's greatest strengths is his keen market insights. He possesses an innate ability to identify market trends and customer needs, allowing them to tailor marketing campaigns that resonate with our target audience. His analytical mindset and proficiency in data interpretation have been instrumental in optimizing marketing efforts and maximizing returns on investment. Moreover, Ryan is an excellent collaborator and team player. He effortlessly liaises with cross-functional teams, such as sales, design, and product development, fostering a cohesive and cooperative work environment. His exceptional communication skills, both written and verbal, make him an influential communicator.
Furthermore, his proactive and results-driven attitude ensures that marketing campaigns are continuously improved based on data-driven insights and customer feedback. This dedication to the pursuit of constant improvement and learning has had a direct impact on the overall success of our marketing initiatives.
I have had the pleasure of working closely with Ryan, and I can confidently say that he is an invaluable asset to any product marketing team. His passion for the industry, creativity, and ability to adapt quickly to market and team dynamics make them a standout performer. Without reservation, I highly recommend Ryan Connors for any product marketing position. His dedication, expertise, attitude, and exceptional work ethic will undoubtedly contribute to the growth and success of any organization he joins.
Former Managing Partner, Agital
Ryan is the ultimate go-getter and truly a fantastic person to work with! Ryan has a knack for being able to identify areas of digital marketing opportunities that truly align with his client’s goals, and he takes it upon himself to learn all he can about new possibilities. As Ryan’s manager it was exciting to see him take a challenge and turn it into a positive experience. Ryan’s ability to grow portfolios while nurturing a strong client relationship is truly a skill that isn’t easily learned, and is what continued to make him a rising star on our team!
Client
Ryan is an exceptional team player and highly skilled project manager. He oversaw one of my client accounts and managed every detail with precision and professionalism. His organizational skills, quick thinking, and strong leadership abilities consistently elevated the workflow and kept the team aligned.
What truly sets Ryan apart is his ability to provide strategic, analytical, and directional support while maintaining the internal structure and integrity of a brand. He doesn't just manage projects - he strengthens systems.
His recommendations and team leadership played a key role in helping the company successfully reposition and move forward with greater clarity and confidence.
I highly recommend Ryan for any organization seeking structured leadership, thoughtful strategy, and results-driven execution.
How I work
The starting point is the business: its customers, economics, and biggest barriers to growth.
Channel metrics help explain performance. Revenue, margin, and incremental contribution guide my investment recommendations.
Trace the customer journey across offer, media, creative, conversion, and retention. Identify where performance breaks down.
Set a channel plan, define what success looks like, and give teams clear responsibilities and a regular rhythm for reviewing progress.
Run focused experiments across audiences, creative, offers, landing pages, and lifecycle. Use what we learn to decide what comes next.
Scale proven opportunities, address weak points, and reallocate resources as performance changes.
Strategy · Systems · Execution
Portfolio planning, budget allocation, team development, senior stakeholder relationships, and clear recommendations for business leaders.
Hands-on paid media strategy, account architecture, bidding, creative testing, and channel expansion across search and social.
Attribution, revenue reconciliation, forecasting, and reporting that give Marketing, Sales, and leadership a shared view of performance.
Landing-page testing, onboarding, activation, lead nurturing, and retention programs that improve the full customer journey.
Beyond work
Based in Manchester, New Hampshire. Outside of work, you’ll usually find me hiking, practicing yoga, or doing outdoor photography.
171 peaks and counting
Comparing notes on growth, measurement, or a business challenge? I’m always glad to connect.
