Ryan Connors
GROWTH MARKETING LEADER
Strategy-first growth marketing for B2B SaaS, eCommerce, growth-stage companies, and enterprise consumer brands.I help teams turn scattered marketing activity into a cleaner growth system tied to pipeline, revenue, and profitability.$18M+ Annual Media Investment Measured
$1M+/mo Personally Managed Paid Media
45% CPA Reduction
384% YoY ROAS Growth
WHO I HELP
I work best with growth-stage and enterprise teams across B2B SaaS, eCommerce, and consumer brands
that want marketing tied to pipeline, revenue, and profitability, not vanity metrics.I’m usually brought in when:CAC is drifting
Spend is scaling, but efficiency, payback, and next steps are unclear.Attribution is a black box
Demand exists, but leadership does not fully trust the data.Pipeline impact is unclear
Activity is high, but pipeline and closed-won revenue are not moving with it.Execution lacks cadence
The strategy exists, but testing velocity, accountability, and follow-through are missing.
HOW I DRIVE GROWTH
Revenue Architecture is my operating system for finding constraints, improving efficiency, and scaling revenue.Diagnose: Find the constraint across ICP, offer, funnel, creative, and measurement.Prioritize: Focus on the few levers most likely to improve CAC, pipeline, and revenue.Execute with AI: Accelerate analysis, testing, QA, and reporting.Scale and align: Build a stronger cadence across marketing, sales, and RevOps.
STRATEGIC ADVISORY
I work with a small number of teams on high-leverage advisory engagements
designed to improve CAC, attribution, pipeline clarity, and revenue performance.Growth Engine Audits
ICP clarity, attribution trust, spend efficiency, funnel constraints, and a clear action plan.Fractional Growth Leadership
Senior-level strategy and execution oversight for teams in transition or at an inflection point.Measurement and AI Workflows
Tracking, reporting, QA systems, and faster weekly decision loops.Operating Cadence and Experimentation
A tighter testing rhythm across paid media, landing pages, lifecycle, and reporting.
ONE SYSTEM FIX
The problemPaid social performance declined while spend remained steady.
The real issues were offer-message mismatch, post-click friction, ICP drift, and unclear attribution.What changedRebuilt the creative and audience testing matrix around ICP and intent
Restructured campaigns by country and GTM motionImproved conversion tracking and connected reporting into HubSpot
Built a cleaner pipeline dashboard for performance decisions.ResultCPA down 45% and ROAS up 384% YoY
WHAT PEOPLE SAY
"Ryan brought a deep understanding of both brand and demand platforms to Decisions, and knows how to blend best practices with practical strategy to drive efficiency."Patrick Gillooly, CMO, Decisions
"Ryan’s ability to grow portfolios while nurturing a strong client relationship is truly a skill that isn’t easily learned."Laura Peterson, Managing Partner, Agital
"One of Ryan's greatest strengths is his keen market insights.His analytical mindset and proficiency in data interpretation have been instrumental in optimizing marketing efforts and maximizing returns on investment."Raksha Koneru, Director of Revenue Operations, Kore.ai
SELECTED GROWTH WINS
B2B SaaS | DecisionsSupported $11M ARR and 22% YoY growth through paid acquisition, attribution, and testing improvements.
Agency / Multi-Client | AgitalLed growth strategy across 15+ accounts and personally managed $1M+/mo in paid media.
Startup | gen.videoBuilt demand generation from scratch and helped drive 50% YoY revenue growth.
Enterprise SaaS | Kore.aiDoubled new user acquisition via onboarding and lifecycle improvements
Enterprise Consumer | PetSafe BrandsBuilt CEO-facing reporting across a $300M+ multi-brand portfolio, connecting $18M+ in annual media investment to verified revenue.
BEYOND WORK
Outside of work, you can usually find me hiking (171 peaks and counting), practicing yoga daily, or doing outdoor photography.
LET'S TALK
If your growth engine is underperforming, your attribution is unclear, or your team needs a sharper operating cadence, book a strategy call and I’ll come prepared with a clear point of view.