Growth marketing leader
I make the case for where to invest, then lead the work that makes that investment pay off. Over 13+ years, I’ve built marketing functions, led teams, and improved acquisition across consumer brands, B2B SaaS, and agency portfolios.
From building a marketing function to guiding investment across a global brand portfolio.
PetSafe Brands · Current role
I lead performance marketing strategy and analytics across a global, multi-brand consumer business. I bring together media, commerce, and retail data, challenge the assumptions, and translate the findings into investment recommendations leadership can use.
Decisions · B2B SaaS
I rebuilt targeting, offers, and the experience after the click around the right customer. Shared reporting in HubSpot gave Marketing, Sales, and RevOps a clearer view of pipeline.
Selected paid social results from a defined reporting period. The work involved Marketing, Sales, and RevOps.
Realigned targeting and messaging with the ideal customer profile. Tested audiences and creative, then addressed friction after the click.
Reorganized campaigns by country and go-to-market motion. Used intent data to make targeting more relevant to the pipeline we wanted to build.
Connected campaign activity to pipeline in HubSpot, giving the team a shared basis for forecasts, performance reviews, and investment decisions.
Agital
Led 15+ client portfolios and teams of up to five specialists, overseeing more than $1M in monthly media spend. Set strategy and testing priorities, and built senior client relationships around shared business goals.
gen.video
Joined as the first full-time marketer. Built demand generation, lifecycle marketing, and measurement, then hired and managed two direct reports. The work contributed to 50% year-over-year revenue growth.
Kore.ai
Improved onboarding, lifecycle messaging, and activation paths as part of a product-led growth initiative that achieved 2× new-user acquisition.
“He has a rare ability to move between the details of paid media and the broader business picture. ... I would recommend him without hesitation to any organization looking for a growth leader who combines hands-on expertise with sound judgment and collaborative leadership.”
“Ryan brought a deep understanding of both brand and demand platforms to Decisions ... always eager to test new creative, explore emerging platforms, and find fresh approaches to challenges.”
“His analytical mindset and proficiency in data interpretation have been instrumental in optimizing marketing efforts and maximizing returns on investment. Moreover, Ryan is an excellent collaborator and team player.”
“Ryan’s ability to grow portfolios while nurturing a strong client relationship is truly a skill that isn’t easily learned, and is what continued to make him a rising star on our team!”
“His recommendations and team leadership played a key role in helping the company successfully reposition and move forward with greater clarity and confidence.”
Senior Global DTC Manager
PetSafe Brands
“Ryan is one of the strongest cross-functional partners I have worked with at PetSafe Brands. We collaborate closely across DTC, performance marketing, analytics, and growth, and he consistently brings a sharp strategic perspective, strong execution, and a genuine commitment to getting the work right.
He has a rare ability to move between the details of paid media and the broader business picture. Ryan translates complex performance data into clear priorities, practical recommendations, and better investment decisions. He is also highly collaborative and works effectively across teams to keep initiatives moving forward.
Ryan is thoughtful, dependable, and genuinely enjoyable to work with. His partnership has made our work stronger, and I would recommend him without hesitation to any organization looking for a growth leader who combines hands-on expertise with sound judgment and collaborative leadership.”
Former CMO, Decisions
“Ryan brought a deep understanding of both brand and demand platforms to Decisions, and knows how to blend best practices with practical strategy to drive efficiency.
What stood out about Ryan was his willingness to push beyond the status quo - always eager to test new creative, explore emerging platforms, and find fresh approaches to challenges.
Ryan also fully embraced the shift toward AI-powered marketing. While others viewed it with skepticism, he recognized it as an asset: A tool to accelerate growth, not a threat to replace it.
I'd recommend Ryan to any team looking for a dependable marketing professional with strong platform knowledge and a growth mindset.”
VP of GTM Strategy, Kore.ai
“During my time working with Ryan, he has shown a remarkable ability to develop and execute comprehensive marketing strategies that have significantly contributed to the growth and success of our products. His talent in creating compelling messaging and positioning has not only helped in increasing product awareness but has also effectively influenced our target audience's perception and purchase decisions.
One of Ryan's greatest strengths is his keen market insights. He possesses an innate ability to identify market trends and customer needs, allowing them to tailor marketing campaigns that resonate with our target audience. His analytical mindset and proficiency in data interpretation have been instrumental in optimizing marketing efforts and maximizing returns on investment. Moreover, Ryan is an excellent collaborator and team player. He effortlessly liaises with cross-functional teams, such as sales, design, and product development, fostering a cohesive and cooperative work environment. His exceptional communication skills, both written and verbal, make him an influential communicator.
Furthermore, his proactive and results-driven attitude ensures that marketing campaigns are continuously improved based on data-driven insights and customer feedback. This dedication to the pursuit of constant improvement and learning has had a direct impact on the overall success of our marketing initiatives.
I have had the pleasure of working closely with Ryan, and I can confidently say that he is an invaluable asset to any product marketing team. His passion for the industry, creativity, and ability to adapt quickly to market and team dynamics make them a standout performer. Without reservation, I highly recommend Ryan Connors for any product marketing position. His dedication, expertise, attitude, and exceptional work ethic will undoubtedly contribute to the growth and success of any organization he joins.”
Former Managing Partner, Agital
“Ryan is the ultimate go-getter and truly a fantastic person to work with! Ryan has a knack for being able to identify areas of digital marketing opportunities that truly align with his client’s goals, and he takes it upon himself to learn all he can about new possibilities. As Ryan’s manager it was exciting to see him take a challenge and turn it into a positive experience. Ryan’s ability to grow portfolios while nurturing a strong client relationship is truly a skill that isn’t easily learned, and is what continued to make him a rising star on our team!”
Client, Miracle Mink Hair
“Ryan is an exceptional team player and highly skilled project manager. He oversaw one of my client accounts and managed every detail with precision and professionalism. His organizational skills, quick thinking, and strong leadership abilities consistently elevated the workflow and kept the team aligned.
What truly sets Ryan apart is his ability to provide strategic, analytical, and directional support while maintaining the internal structure and integrity of a brand. He doesn't just manage projects - he strengthens systems.
His recommendations and team leadership played a key role in helping the company successfully reposition and move forward with greater clarity and confidence.
I highly recommend Ryan for any organization seeking structured leadership, thoughtful strategy, and results-driven execution.”
The first question is whether we are solving the right problem. I look at the customer, the economics, and the evidence before recommending a channel or a bigger budget.
Look across media, creative, conversion, and retention. Find where the customer journey breaks down and which problem is worth solving first.
Agree on what success looks like and make ownership clear. Keep Marketing, Sales, and leadership working from the same picture.
Test a specific idea about the audience, offer, or customer experience. Use what we learn to decide what comes next.
Use revenue, margin, and incremental contribution to guide investment. Scale what works and change course when the evidence calls for it.
I can explain the investment case to leadership and work through the campaign, report, or customer journey behind it.
Give teams clear priorities and useful feedback. Develop people, align Marketing and Sales, and keep leadership informed of the decisions that need their attention.
Get the audience, offer, and creative working together. Stay hands-on with campaign structure, bidding, and testing across paid search and social.
Connect marketing performance to revenue and profitability. Build forecasts, test assumptions, and make the trade-offs clear enough to act on.
Improve what happens after the click, from landing pages and lead nurturing to onboarding, activation, and retention.
Beyond work
I’m based in Manchester, New Hampshire. Away from work, I’m usually on a trail, at yoga, or finding a reason to bring my camera along.
171 peaks and counting
Always glad to compare notes.
