Ryan Connors
GROWTH MARKETING LEADER
Strategy-first growth marketing for B2B SaaS, eCommerce, and consumer brands.I help teams turn scattered marketing activity into a cleaner growth system tied to pipeline, revenue, and profitability.• 13+ Years in Growth Marketing
• $1M+/mo Personally Managed Paid Media
• 45% CPA Reduction
• 384% YoY ROAS Growth
WHO I HELP
I partner with growth-stage and enterprise teams across B2B SaaS, eCommerce, and consumer brands that want marketing tied directly to pipeline, revenue, and profitability, not vanity metrics.I’m usually brought in when:CAC is drifting
Spend is scaling, but efficiency, payback, and next steps are unclear.Attribution is a black box
Demand exists, but leadership does not fully trust the data.Pipeline impact is unclear
Activity is high, but pipeline and closed-won revenue are not moving with it.Execution lacks cadence
The strategy exists, but testing velocity, accountability, and follow-through are missing.
HOW I DRIVE GROWTH
Revenue Architecture is the framework I use to identify constraints, improve efficiency, and build a more scalable path to revenue.Diagnose: Identify the constraint across ICP, offer, funnel, creative, and measurement.Prioritize: Focus on the few levers most likely to improve CAC, pipeline, and revenue.Accelerate execution: Use AI-assisted analysis, testing, QA, and reporting to move faster without sacrificing rigor.Scale and align: Build a stronger operating cadence across Marketing, Sales, and RevOps
STRATEGIC ADVISORY
I advise a select number of teams through focused engagements designed to improve acquisition efficiency, attribution, pipeline clarity, and revenue performance.Growth Engine Audits
ICP clarity, attribution trust, spend efficiency, funnel constraints, and a clear action plan.Fractional Growth Leadership
Senior-level strategy and execution oversight for teams in transition or at an inflection point.Measurement and AI Workflows
Tracking, reporting, QA systems, and faster weekly decision loops.Operating Cadence and Experimentation
A tighter testing rhythm across paid media, landing pages, lifecycle, and reporting.
CASE STUDY: FIXING THE SYSTEM BEHIND DECLINING PERFORMANCE
The problemPaid social performance declined while spend remained steady. The underlying issues were offer-message mismatch, post-click friction, ICP drift, and unclear attribution.
What changed• Rebuilt the creative and audience-testing matrix around ICP and intent• Restructured campaigns by country and GTM motion• Improved conversion tracking and connected reporting in HubSpot• Built a clearer pipeline dashboard for performance decisions
ResultCPA down 45% and ROAS up 384% YoY
WHAT PEOPLE SAY
"Ryan brought a deep understanding of both brand and demand platforms to Decisions, and knows how to blend best practices with practical strategy to drive efficiency."Patrick Gillooly, CMO, Decisions
"Ryan’s ability to grow portfolios while nurturing a strong client relationship is truly a skill that isn’t easily learned."Laura Peterson, Managing Partner, Agital
"One of Ryan's greatest strengths is his keen market insights.His analytical mindset and proficiency in data interpretation have been instrumental in optimizing marketing efforts and maximizing returns on investment."Raksha Koneru, Director of Revenue Operations, Kore.ai
SELECTED GROWTH WINS
Enterprise Consumer | PetSafe BrandsBuilt executive reporting and portfolio analysis across a global multi-brand consumer business, unifying channel and revenue data to improve visibility and inform budget and investment decisions.
B2B SaaS | DecisionsReduced CPA 45% and increased ROAS 384% YoY by rebuilding paid acquisition, conversion paths, and attribution.
Agency / Multi-Client | AgitalLed growth strategy across 15+ accounts and personally managed $1M+/mo in paid media.
Startup | gen.videoBuilt demand generation from scratch and helped drive 50% YoY revenue growth.
Enterprise SaaS | Kore.aiDoubled new user acquisition through onboarding and lifecycle improvements.
BEYOND WORK
Outside of work, you can usually find me hiking (171 peaks and counting), practicing yoga daily, or doing outdoor photography.
LET'S TALK
If growth is underperforming, attribution is unclear, or your team needs a sharper operating cadence, book a strategy call. I’ll come prepared with a clear point of view on where the constraint may be.