Ryan Connors

Growth Marketing Leader

Growth marketingis problem solving.

I build and lead growth systems that connect paid acquisition, lifecycle, and measurement to revenue and profitability.

13+ years across B2B SaaS, eCommerce, agencies, and global consumer brands.

Ryan Connors hiking above the clouds in New Hampshire
$1M+Monthly media investment led
45%Lower CPA
384%Higher year-over-year ROAS
8-FigureAnnual marketing investment

Selected Work

Growth systems across B2B SaaS and multi-channel consumer businesses.

Built across startup, agency, and enterprise environments with the same focus on identifying constraints, strengthening measurement, and connecting marketing performance to revenue.

B2B SaaS | Decisions

Rebuilt acquisition, measurement, and revenue reporting into one connected growth system, delivering 45% lower CPA and 384% higher year-over-year ROAS.

See how the growth system changed
B2B SaaS Case Study | Decisions

How the Growth System Changed

A simplified breakdown of how acquisition, attribution, and reporting were restructured to align Marketing, Sales, and RevOps around shared performance visibility.

The Constraints
Message mismatch
Post-click friction
ICP drift
Unclear attribution
The System Change
01

ICP and Offer Alignment

Clarified audience, intent, messaging, and offer fit.

02

Audience and Creative Testing

Built a structured testing framework around ICP and intent.

03

Campaign Architecture

Restructured campaigns by country and go-to-market motion.

04

Conversion Measurement

Improved tracking across the post-click journey.

05

Revenue Alignment

Established shared pipeline reporting used by Marketing, Sales, and RevOps for forecasting, performance analysis, and investment decisions.

The Result

A connected growth system that improved efficiency, performance, and visibility into pipeline and revenue.

45%↓Lower CPA
384%↑Higher year-over-year ROAS

Simplified representation of the framework.

Enterprise Consumer | PetSafe Brands

My Role: Lead paid acquisition, marketing analytics, executive reporting, and portfolio analysis across a global, multi-brand consumer business.

Constraint: Performance data was fragmented across brands, media channels, commerce platforms, retail POS, and internal revenue systems.

System Change: Unified channel, POS, commerce, and internal revenue data into a single performance view.

Impact: Improved data integrity and gave leadership a clearer basis for portfolio analysis, budget allocation, and investment decisions.

Startup | gen.video

My Role: Built the marketing function as the company’s first full-time marketer, hired and managed two direct reports, and owned acquisition, lifecycle, demand generation, and measurement.

Constraint: The business needed a repeatable growth engine and foundational marketing infrastructure.

System Change: Built demand generation, lifecycle programs, lead nurturing, attribution, and KPI reporting from the ground up.

Impact: Contributed to 50% year-over-year revenue growth while establishing a scalable marketing foundation.

Additional Selected Results

Agency Portfolio | Agital
15+ client portfolios
$1M+ monthly paid media

Led cross-functional pods of up to five specialists across paid search, paid social, and creative for 15+ client portfolios. Owned overall account strategy and senior client relationships while driving up to 130% year-over-year revenue growth.

Enterprise SaaS | Kore.ai
2× new-user acquisition

Doubled new-user acquisition for a product-led growth initiative by improving onboarding, lifecycle messaging, activation triggers, and product adoption paths.

What People Say

Trusted by senior leaders and cross-functional partners.

“Ryan is an outstanding cross-functional partner who consistently brings a collaborative, solutions-oriented mindset to every project. His strong partnership with Analytics ensures media decisions are grounded in data and measurable outcomes, while his strategic thinking elevates the quality of our work.”
Ian HoeySenior Global DTC Manager, PetSafe Brands
“Ryan brought a deep understanding of both brand and demand platforms to Decisions, and knows how to blend best practices with practical strategy to drive efficiency.”
Patrick GilloolyFormer CMO, Decisions
“One of Ryan's greatest strengths is his keen market insights. His analytical mindset and proficiency in data interpretation have been instrumental in optimizing marketing efforts and maximizing returns on investment.”
Raksha KoneruVP of GTM Strategy, Kore.ai
“Ryan’s ability to grow portfolios while nurturing a strong client relationship is truly a skill that isn’t easily learned.”
Laura PetersonFormer Managing Partner, Agital

My Approach

Revenue Architecture

A practical framework for identifying constraints, focusing resources, and building a clearer path to profitable growth.

01

Diagnose

Find the underlying constraint across audience, positioning, offer, media, conversion, onboarding, activation, lifecycle, and measurement.

02

Prioritize

Focus resources on the few levers most likely to improve CAC, pipeline, and revenue.

03

Accelerate

Increase learning velocity through faster analysis, campaign QA, reporting, and structured experimentation.

04

Align

Create clear ownership, trusted reporting, and a disciplined cadence across Marketing, Sales, and RevOps.

Strategic Advisory

Senior growth expertise, applied where it matters most.

For teams facing rising acquisition costs, unclear measurement, weak revenue connection, or a period of transition.

Growth Engine Audit

A focused diagnosis of ICP, positioning, acquisition, funnel performance, attribution, and the highest priority growth constraints.

Fractional & Interim Growth Leadership

Senior strategy, execution oversight, and cross-functional alignment during periods of growth, transition, or limited internal capacity.

Measurement & Executive Reporting

Tracking, attribution, executive reporting, campaign QA, and decision-ready performance views.

Acquisition & Experimentation Strategy

A disciplined testing program across paid media, creative, landing pages, conversion, and lifecycle performance.

A focused conversation is usually the fastest way to determine whether there is a useful fit. Send an email or schedule a 30-minute call.

Schedule a 30-Minute Call

Beyond Work

Mountains, movement, and a camera.

Outside of growth marketing, you can usually find me hiking, practicing yoga, or doing outdoor photography.

171 peaks and counting
Mountain ridge photographed by Ryan Connors in New Hampshire

Bring clarity to your next growth decision.

Whether you are strengthening acquisition, measurement, or the broader growth function, reach out and we can quickly determine whether there is a useful fit.

Start a Conversation Schedule a 30-Minute Call
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