Growth marketing leader
I connect strategy, measurement, and hands-on execution to grow revenue. Across consumer brands, B2B SaaS, and agency portfolios, I turn complex performance questions into clear decisions—and carry them through.
Selected work
From building a marketing function to improving acquisition efficiency and guiding investment across brands.
PetSafe Brands · Current role
I lead performance marketing strategy and analytics across a global, multi-brand consumer business. I connect paid media, commerce, retail, and revenue data to help leadership decide where to scale, improve efficiency, and reallocate investment.
Scope: Paid acquisition, portfolio measurement, experimentation, and investment recommendations.
Decisions · B2B SaaS
I aligned audience, offer, creative, and the post-click experience, then connected campaign performance to pipeline reporting in HubSpot.
Selected paid social results from a defined reporting period. The work involved Marketing, Sales, and RevOps.
Addressed message mismatch, ideal customer profile drift, and post-click friction. Built structured audience and creative tests.
Organized campaigns by country and go-to-market motion, using intent data to improve targeting and pipeline relevance.
Established closed-loop attribution and shared pipeline reporting for forecasting, performance reviews, and investment decisions.
Agital · Agency leadership
Led teams of up to five specialists and more than $1M in monthly media spend. Owned account strategy, senior client relationships, and testing priorities tied to business goals.
gen.video · Marketing leadership
Joined as the first full-time marketer. Built demand generation, lifecycle, attribution, and reporting; hired and managed two direct reports.
Kore.ai · Product-led growth
Doubled new-user acquisition for a product-led growth initiative by improving onboarding, lifecycle messaging, and activation paths.
In their words
“He has a rare ability to move between the details of paid media and the broader business picture. Ryan translates complex performance data into clear priorities, practical recommendations, and better investment decisions.”
“Ryan brought a deep understanding of both brand and demand platforms to Decisions, and knows how to blend best practices with practical strategy to drive efficiency.”
“His analytical mindset and proficiency in data interpretation have been instrumental in optimizing marketing efforts and maximizing returns on investment.”
“Ryan’s ability to grow portfolios while nurturing a strong client relationship is truly a skill that isn’t easily learned.”
How I work
The starting point is the business: its customers, economics, and biggest barriers to growth.
A channel metric is a signal. Revenue, margin, and incremental contribution guide the investment decision.
Trace the customer journey across offer, media, creative, conversion, and retention. Identify where performance breaks down.
Build the channel plan, measurement, responsibilities, and review cadence around the business and its economics.
Run focused experiments across audiences, creative, offers, landing pages, and lifecycle. Turn learning into the next decision.
Scale proven opportunities, address weak points, and reallocate resources as performance changes.
Strategy · Systems · Execution
Portfolio planning, budget allocation, team development, senior stakeholder relationships, and clear recommendations for business leaders.
Hands-on paid media strategy, account architecture, bidding, creative testing, and channel expansion across search and social.
Attribution, revenue reconciliation, forecasting, and reporting that give Marketing, Sales, and leadership a shared view of performance.
Landing-page testing, onboarding, activation, lead nurturing, and retention programs that improve the full customer journey.
Beyond work
Based in Manchester, New Hampshire. Outside of work, you’ll usually find me hiking, practicing yoga, or doing outdoor photography.
171 peaks and counting
Comparing notes on growth, measurement, or a business challenge? I’m always glad to connect.
