Ryan Connors
Growth Marketing Leader
Growth marketing is the cleanest form of problem solving.When the numbers stop making sense, there is a constraint hiding somewhere. I find it, fix the system, and make revenue repeatable.I come in when traction is real but growth starts feeling harder than it should. CAC drifts up. Conversion stalls. Attribution gets messy. I turn the noise into a growth engine tied to pipeline and revenue.
WHO I HELP
I work best with B2B SaaS and eCommerce teams who want marketing tied to pipeline and revenue, not vanity metrics.Most commonly, I’m called in when:📉 CAC is drifting:
Spend is scaling, but efficiency, payback, and next steps are unclear.🧭 Attribution is a black box:
Demand exists, but leadership does not trust the data.🔌 Pipeline impact is unclear:
Activity is high, but pipeline and closed-won do not move with it.🧠 Execution lacks an operating cadence:
Strategy exists, but testing velocity, accountability, and follow-through are missing.
HOW I DRIVE GROWTH
Diagnose
Find the primary constraint across ICP targeting, funnel conversion, creative performance, and measurement.
Prioritize
Focus on the few levers that move CAC, pipeline velocity, and revenue fastest.
Execute
Run weekly experimentation across paid, landing pages, and lifecycle. AI speeds analysis, QA, and planning so decisions get made faster and results compound.
Scale and Align
Build operating cadences across Marketing, Sales, and RevOps so decisions tie back to revenue and results compound.
REVENUE ARCHITECTURE:
COMPOUNDING GROWTH, NOT RESETTING.
ONE SYSTEM FIX
At Decisions, paid social slipped while spend held.Root cause: offer-message mismatch, post-click friction, and ICP drift.I rebuilt the testing system and closed the loop in HubSpot.Result: CPA down 45%, ROAS up 384% YoY.
IMPACT HIGHLIGHTS
$11M ARR supported
Rebuilt acquisition and revenue-linked measurement at Decisions.
45% lower CPA and 384% YoY ROAS growth
Improved efficiency through tighter ICP targeting, cleaner attribution, and higher-velocity testing.
5.4K customers and 132K MAUs supported
Operated at scale from acquisition through activation.
$1M+ monthly media spend owned
Managed multi-channel acquisition across Google, Meta, LinkedIn, Microsoft Ads, and TikTok.
WHAT PEOPLE SAYProof beats promises. Here’s what leaders and partners say after working together.
"Ryan brought a deep understanding of both brand and demand platforms to Decisions, and knows how to blend best practices with practical strategy to drive efficiency.Ryan also fully embraced the shift toward AI-powered marketing. While others viewed it with skepticism, he recognized it as an asset: A tool to accelerate growth, not a threat to replace it."-Patrick Gillooly, CMO, Decisions (Direct manager)
"Ryan has a knack for being able to identify areas of digital marketing opportunities that truly align with his client’s goals, and takes it upon himself to learn all he can about new possibilities.Ryan’s ability to grow portfolios while nurturing a strong client relationship is truly a skill that isn’t easily learned, and is what continued to make him a rising star on our team!"-Laura Peterson, Managing Partner, Agital (Direct manager)
"One of Ryan's greatest strengths is his keen market insights.His analytical mindset and proficiency in data interpretation have been instrumental in optimizing marketing efforts and maximizing returns on investment."-Raksha Koneru, Director of Revenue Operations, Kore.ai (Cross-functional partner)
"Ryan brought a combination of strategic insight, creativity, and a strong sense of clients' needs that consistently elevated our work.He was trusted by every client he worked with, thanks to his clear communication, steady presence, and ability to set and manage expectations."-Chris Carter, Senior Social Media Strategist, Agital (Teammate)
SELECTED GROWTH WINS
B2B SaaS | Decisions✅ Scaled acquisition to support $11M ARR (+22% YoY).
✅ Cut CPA 45% and grew ROAS 384% YoY by rebuilding ICP targeting, measurement, and testing velocity.
Agency / Multi-Client | Agital✅ Led growth strategy across 15+ accounts and owned $1M+ monthly spend.
✅ Standardized weekly reporting and a testing cadence that drove up to 130% YoY revenue growth.
Startup | gen.video✅ First full-time marketing hire. Owned GTM, acquisition, and lifecycle.
✅ Drove 50% YoY revenue growth and built the foundation: attribution, KPI definitions, and a weekly exec reporting rhythm.
Enterprise SaaS | Kore.ai✅ Doubled new user acquisition via onboarding and lifecycle improvements
STRATEGIC ADVISORY & CONSULTING
I’m open to full-time senior growth roles and a small number of high-leverage advisory engagements tied to pipeline and revenue outcomes.🔍 Growth Engine Audits
ICP clarity, attribution trust, spend efficiency, funnel constraints, and a prioritized action plan.🧭 Fractional Growth Leadership
Strategy and execution oversight for teams in transition or scaling.⚙️ Measurement and AI workflows
Clean tracking, reporting, QA systems, and faster weekly decision loops.High-leverage engagements designed to find the constraint fast and move revenue with focus.
BEYOND WORK: DISCIPLINE AND SYSTEMS THINKING
Outside of work, I’m an avid hiker (171 peaks and counting), a daily yoga practitioner, and an outdoor photographer. The same discipline applies to growth: consistent inputs, smart adjustments, and progress you can measure.
LET'S TALK
If you’re hiring a senior growth leader, or you want a strategic advisor to pressure-test your growth engine, book a quick chat and I’ll come prepared with a clear point of view.