Ryan Connors
Growth Marketing Leader
Performance, Strategy & Execution.I’m usually brought in when a company has traction, but growth feels harder than it should. I turn messy acquisition, attribution, and funnel performance into a clear system that compounds.13+ years across B2B SaaS and eCommerce. Owned $1M+/mo in media spend across Google, Meta, LinkedIn, Microsoft, and TikTok.
WHO I HELP
I work best with B2B SaaS, AI, and eCommerce teams that want measurable pipeline and revenue, not just activity.Most commonly, I’m called in when:📉 CAC is drifting:
Spend is scaling, but efficiency and payback are unclear.🧭 Attribution is a black box:
Demand exists, but leadership does not trust the data.🔌 Revenue disconnect:
Activity is high, but pipeline and closed-won impact are unclear.🧠 Leadership gap:
Strategy is there, but execution, operating cadence, and accountability are missing.
HOW I DRIVE GROWTH
Diagnose
Find the primary constraint across ICP targeting, funnel conversion, creative performance, and measurement.
Prioritize
Focus on the few levers that move CAC, pipeline velocity, and revenue impact fastest.
Execute (faster ops with AI)
Run weekly experimentation across paid, landing pages, and lifecycle. AI speeds analysis, QA, and experiment planning so teams move faster with fewer blind spots.
Scale, Align, and Mentor
Build tight operating cadences across Marketing, Sales, and RevOps so teams stay aligned, decisions tie back to revenue, and results compound over time.
REVENUE ARCHITECTURE:
COMPOUNDING GROWTH, NOT RESETTING.
IMPACT HIGHLIGHTS
$11M ARR supported
Scaled acquisition and rebuilt revenue-linked measurement at Decisions to restore confidence in growth performance.
45% Lower CPA and 384% lift in value-to-cost
Improved efficiency through tighter ICP targeting, clean attribution, and higher-velocity testing.
5.4K customers and 132K MAUs supported
Operated at scale with full-funnel optimization from acquisition through activation.
$1M+/mo media spend owned
Managed multi-channel acquisition across Google, Meta, LinkedIn, Microsoft, and TikTok with pipeline and revenue reporting.
SELECTED GROWTH WINS
B2B SaaS | Decisions✅ Scaled acquisition to support $11M ARR (+22% YoY), 5.4K customers (+112% YoY), and 132K MAUs (+33% YoY).
✅ Cut CPA 45% and lifted value-to-cost 384% by rebuilding ICP targeting, measurement, and testing velocity.
Agency / Multi-Client | Agital✅ Led growth strategy across 15+ accounts and owned $1M+/mo in spend.
✅ Standardized weekly reporting, insights, and next-step testing to drive up to 130% YoY revenue growth.
Startup | gen.video✅ First full-time marketing hire. Owned GTM, acquisition, and lifecycle strategy.
✅ Drove 50% YoY revenue growth from the ground up.
STRATEGIC ADVISORY & CONSULTING
I take on a small number of high-leverage advisory engagements focused on pipeline and revenue outcomes.🔍 Growth Engine Audits
ICP clarity, measurement and attribution, spend efficiency, and funnel constraints.🧭 Fractional Growth
Strategy and execution oversight for teams in transition or scaling.⚙️ Measurement and AI Ops Enablement
Clean tracking, reporting, QA systems, and faster weekly decision loops.High-leverage engagements designed to find the 20% of effort driving 80% of revenue.
BEYOND WORK: DISCIPLINE AND SYSTEMS THINKING
Outside of work, I’m an avid hiker (171 peaks and counting), a daily yoga practitioner, and an outdoor photographer. The same discipline applies to growth: consistent inputs, smart adjustments, and progress you can measure.
LET'S TALK
If you’re hiring a senior growth leader or want a strategic advisor to pressure-test your growth engine, let’s connect.