Ryan Connors.

Growth Marketing Leader

Growth marketing is problem solving.

I build growth systems that connect paid acquisition, measurement, and executive decision-making to revenue and profitability.

Experience across B2B SaaS, eCommerce, agencies, and enterprise consumer brands.

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Ryan Connors hiking above the clouds in New Hampshire
$1M+Monthly paid media managed
45%Reduction in CPA
384%Year-over-year ROAS growth
13 yearsGrowth marketing experience

Selected Work

Growth systems built across B2B SaaS, enterprise consumer, and startup environments.

A closer look at how I diagnose constraints, rebuild systems, and connect marketing performance to revenue.

B2B SaaS | Decisions

Constraint: Paid social performance declined while investment remained steady due to message mismatch, post-click friction, ICP drift, and unclear attribution.

System Change: I rebuilt the acquisition and measurement system around ICP, intent, campaign structure, conversion tracking, and pipeline reporting.

My Role: Paid acquisition strategy, campaign architecture, conversion measurement, and pipeline reporting.

Result: 45% lower CPA and 384% higher ROAS year over year.

B2B SaaS Case Study | Decisions

How the Growth System Changed

A simplified view of how acquisition, measurement, and revenue reporting were rebuilt into one connected system.

The Constraints
Message mismatch
Post-click friction
ICP drift
Unclear attribution
The System Change
01

ICP and Offer Alignment

Clarified audience, intent, messaging, and offer fit.

02

Audience and Creative Testing

Built a structured testing framework around ICP and intent.

03

Campaign Architecture

Restructured campaigns by country and go-to-market motion.

04

Conversion Measurement

Improved tracking across the post-click journey.

05

Pipeline and Revenue Reporting

Connected channel performance more clearly to pipeline and revenue.

The Result

A connected growth system that improved efficiency, performance, and visibility into pipeline and revenue.

45%↓Lower CPA
384%↑Higher year-over-year ROAS

Simplified representation of the framework.

Enterprise Consumer | PetSafe Brands

My Role: Executive performance reporting, portfolio analysis, and cross-channel measurement.

Constraint: Channel and revenue data was fragmented across a complex global, multi-brand consumer business.

System Change: Built executive reporting and portfolio analysis frameworks that unified channel and revenue performance across brands.

Result: Gave leadership a clearer view of performance and a stronger basis for budget allocation and portfolio investment decisions.

Startup | gen.video

My Role: Demand generation strategy, paid acquisition, campaign execution, and measurement.

Constraint: The business needed a repeatable demand generation engine.

System Change: Built demand generation from the ground up, connecting acquisition strategy, campaign execution, and measurement.

Result: Contributed to 50% year-over-year revenue growth.

Additional Selected Results

Agency Portfolio | Agital
15+ client accounts
$1M+ monthly paid media

Led growth strategy and channel performance across a diverse agency portfolio.

Enterprise SaaS | Kore.ai
2× new-user acquisition

Improved onboarding and lifecycle performance to accelerate user growth.

What People Say

Trusted by leaders across growth, revenue, and client strategy.

“Ryan brought a deep understanding of both brand and demand platforms to Decisions, and knows how to blend best practices with practical strategy to drive efficiency.”
Patrick GilloolyCMO, Decisions
“Ryan’s ability to grow portfolios while nurturing a strong client relationship is truly a skill that isn’t easily learned.”
Laura PetersonManaging Partner, Agital
“One of Ryan's greatest strengths is his keen market insights. His analytical mindset and proficiency in data interpretation have been instrumental in optimizing marketing efforts and maximizing returns on investment.”
Raksha KoneruDirector of Revenue Operations, Kore.ai

How I Drive Growth

Revenue Architecture turns fragmented activity into a clearer growth system.

It is the framework I use to identify the constraint, focus resources, and build a clearer path to profitable growth.

01

Diagnose

Identify the underlying constraint across ICP, positioning, offer, media, creative, funnel performance, and measurement.

02

Prioritize

Focus resources on the few high-impact levers most likely to improve CAC, pipeline, and revenue.

03

Accelerate

Increase testing velocity through AI-assisted analysis, campaign QA, reporting synthesis, and structured experimentation without sacrificing rigor.

04

Align

Establish clear ownership, trusted reporting, and a disciplined operating cadence across Marketing, Sales, and RevOps.

When I'm Most Useful

Growth becomes harder than it should.

That is usually where the most important work begins.

CAC is rising

Investment is increasing, but efficiency and conversion are declining.

Performance data is unclear

Leadership does not fully trust attribution, channel reporting, or the connection between marketing investment and revenue.

Marketing is disconnected from revenue

Marketing activity is high, but pipeline and closed-won revenue are not moving with it.

Execution lacks cadence

The strategy exists, but testing, campaign QA, ownership, and cross-functional follow-through are inconsistent.

Strategic Advisory

Focused engagements built around the constraint.

I work with a select number of teams to improve acquisition efficiency, measurement, and revenue performance.

Growth Engine Audit

A focused diagnosis of ICP, positioning, acquisition, funnel performance, attribution, and the highest priority growth constraints.

Fractional Growth Leadership

Senior strategy, execution oversight, and cross-functional alignment during periods of growth, transition, or limited internal capacity.

Measurement Systems

Tracking, attribution, executive reporting, campaign QA, and clearer performance decision-making.

Acquisition and Experimentation Strategy

A disciplined testing program across paid media, creative, landing pages, conversion, and lifecycle performance.

30 minutes to discuss your goals, primary constraint, and practical next steps.

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Beyond Work

Mountains, movement, and a camera.

Outside of growth marketing, you can usually find me hiking, practicing yoga, or doing outdoor photography.

171 peaks and counting
View from Franconia Ridge in New Hampshire

Growth should be easier to understand and easier to improve.

Let’s identify the primary constraint and build a clearer path from marketing investment to profitable growth.

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