PetSafe Brands · Current role
Where the next marketing dollar goes.
Performance Marketing Manager
A global, multi-brand consumer business.
At PetSafe, I connect budgets, marketing activity, and sales results across brands and product lines. I build reporting around the decisions leadership needs to make, with a consistent view of performance that goes beyond what individual advertising platforms report.
I plan campaigns around customer acquisition cost relative to lifetime value, marketing efficiency ratio (MER), contribution margin, and net profit, with an eye on EBITDA. The aim is straightforward: back what’s working, stop spending on what isn’t, and keep testing for the next opportunity.
I work with Marketing, Sales, and Product to plan, launch, and improve campaigns. Incrementality testing helps separate additional growth from results that would have happened anyway. I use AI to automate repeatable reporting and speed up analysis, then check the data and assumptions before putting recommendations into practice.
“He has a rare ability to move between the details of paid media and the broader business picture. ... I would recommend him without hesitation to any organization looking for a growth leader who combines hands-on expertise with sound judgment and collaborative leadership.”
PetSafe Brands

