Ryan Connors
Growth Marketing Leader
Performance, Strategy & Execution.Available for full-time or advisory work. I turn messy acquisition, attribution, and funnel performance into a clear, repeatable growth system tied to pipeline and ARR.13+ years across B2B SaaS and eCommerce. Managed $1M+ per month across Google, Meta, LinkedIn, TikTok, and Microsoft Ads.
WHO I HELP
I work best with B2B SaaS and eCommerce teams that want marketing tied to pipeline and revenue, not just activity.
Most commonly, I’m called in when:📉 CAC is drifting:
Spend is scaling, but efficiency, payback, and next steps are unclear.🧭 Attribution is a black box:
Demand exists, but leadership does not trust the data.🔌 Pipeline impact is unclear:
Activity is high, but pipeline and closed-won do not move with it.🧠 Execution lacks an operating cadence:
Strategy exists, but testing velocity, accountability, and follow-through are missing.
HOW I DRIVE GROWTH
Diagnose
Find the primary constraint across ICP targeting, funnel conversion, creative performance, and measurement.
Prioritize
Focus on the few levers that move CAC, pipeline velocity, and revenue impact fastest.
Execute (AI-assisted ops)
Run weekly experimentation across paid, landing pages, and lifecycle. AI speeds analysis, QA, and planning so teams move faster with fewer blind spots.
Scale and Align
Build tight operating cadences across Marketing, Sales, and RevOps so decisions tie back to revenue and results compound.
REVENUE ARCHITECTURE:
COMPOUNDING GROWTH, NOT RESETTING.
IMPACT HIGHLIGHTS
$11M ARR supported
Rebuilt acquisition and revenue-linked measurement at Decisions.
45% lower CPA and 384% YoY ROAS growth
Improved efficiency through tighter ICP targeting, cleaner attribution, and higher-velocity testing.
5.4K customers and 132K MAUs supported
Operated at scale from acquisition through activation.
$1M+ monthly media spend owned
Managed multi-channel acquisition across Google, Meta, LinkedIn, Microsoft Ads, and TikTok.
SELECTED GROWTH WINS
B2B SaaS | Decisions✅ Scaled acquisition to support $11M ARR (+22% YoY).
✅ Cut CPA 45% and grew ROAS 384% YoY by rebuilding ICP targeting, measurement, and testing velocity.
Agency / Multi-Client | Agital✅ Led growth strategy across 15+ accounts and owned $1M+ monthly spend.
✅ Standardized weekly reporting and a testing cadence that drove up to 130% YoY revenue growth.
Startup | gen.video✅ First full-time marketing hire. Owned GTM, acquisition, and lifecycle.
✅ Drove 50% YoY revenue growth and built the foundation: attribution, KPI definitions, and a weekly exec reporting rhythm.
STRATEGIC ADVISORY & CONSULTING
I take on a small number of high-leverage advisory engagements focused on pipeline and revenue outcomes.🔍 Growth Engine Audits
ICP clarity, attribution trust, spend efficiency, funnel constraints, and a prioritized action plan.🧭 Fractional Growth Leadership
Strategy and execution oversight for teams in transition or scaling.⚙️ Measurement and AI workflows
Clean tracking, reporting, QA systems, and faster weekly decision loops.High-leverage engagements designed to find the constraint fast and move revenue with focus.
BEYOND WORK: DISCIPLINE AND SYSTEMS THINKING
Outside of work, I’m an avid hiker (171 peaks and counting), a daily yoga practitioner, and an outdoor photographer. The same discipline applies to growth: consistent inputs, smart adjustments, and progress you can measure.
LET'S TALK
If you’re hiring a senior growth leader or want a strategic advisor to pressure-test your growth engine, let’s connect.