PetSafe Brands · Current role
Where the next marketing dollar goes.
Performance Marketing Manager
A global, multi-brand consumer business.
At PetSafe, I connect budgets, marketing activity, and sales results across brands and product lines. Platform-independent reporting gives leadership a consistent view of performance and a clearer basis for deciding where to invest next.
I plan campaigns around contribution margin and net profit to support EBITDA growth. Marketing efficiency ratio (MER) provides a business-level view; acquisition cost relative to customer lifetime value helps assess the economics of growth.
I launch and improve campaigns with Marketing, Sales, and Product. Incrementality tests help distinguish additional growth from results that would have happened anyway, so we can adjust the investment. I use AI to automate recurring reporting and analysis, then review the data and assumptions behind each recommendation.
“He has a rare ability to move between the details of paid media and the broader business picture. ... I would recommend him without hesitation to any organization looking for a growth leader who combines hands-on expertise with sound judgment and collaborative leadership.”
PetSafe Brands

