Growth marketing leader

Growth marketing is problem solving.

I find what’s holding growth back, set the priorities, and lead the work that turns those decisions into results.

13+ years across consumer brands, B2B SaaS, and agencies, with responsibility for eight-figure annual paid media programs.

Ryan Connors hiking above the clouds in New Hampshire
Ryan ConnorsManchester, New Hampshire

The work behind
the results.

Improving acquisition, building a marketing function, and helping teams make better investment decisions.

gen.video · Marketing leadership

From first marketer to marketing team.

I joined as the first full-time marketer, built the demand generation and lifecycle programs, and hired the team to carry them forward.

My role: Marketing Director

50%
Year-over-year revenue growthContributed through building the marketing function and its execution.

Build the foundation.

Owned acquisition, retention, demand generation, and measurement. Established lifecycle programs, lead nurturing, attribution, and KPI reporting.

Give the team direction.

Hired and managed two direct reports, set priorities, and kept Sales, Product, and company leadership connected to the work.

PetSafe Brands · Current role

Connecting performance
across a global portfolio.

I lead performance marketing and analytics across a global, multi-brand consumer business, helping improve acquisition efficiency and grow direct-to-consumer and subscription revenue.

I bring together media, commerce, and retail data so leadership can see where to invest and channel teams can decide what to test next.

Agital · Agency leadership

Leading across a portfolio.

Led 15+ client portfolios and teams of up to five specialists, overseeing more than $1M in monthly media spend. Set strategy and testing priorities, and built senior client relationships around shared business goals.

Kore.ai · Product-led growth

Turning interest into adoption.

Improved onboarding, lifecycle messaging, and activation paths as part of a product-led growth initiative that achieved 2× new-user acquisition.

What it’s like to work with me.

“Ryan brought a deep understanding of both brand and demand platforms to Decisions ... always eager to test new creative, explore emerging platforms, and find fresh approaches to challenges.”
Patrick GilloolyFormer CMO, Decisions
“His recommendations and team leadership played a key role in helping the company successfully reposition and move forward with greater clarity and confidence.”
LaShawn WallsClient, Miracle Mink Hair
Full recommendationsClose recommendations

Ian Hoey

Senior Global DTC Manager
PetSafe Brands

“Ryan is one of the strongest cross-functional partners I have worked with at PetSafe Brands. We collaborate closely across DTC, performance marketing, analytics, and growth, and he consistently brings a sharp strategic perspective, strong execution, and a genuine commitment to getting the work right.

He has a rare ability to move between the details of paid media and the broader business picture. Ryan translates complex performance data into clear priorities, practical recommendations, and better investment decisions. He is also highly collaborative and works effectively across teams to keep initiatives moving forward.

Ryan is thoughtful, dependable, and genuinely enjoyable to work with. His partnership has made our work stronger, and I would recommend him without hesitation to any organization looking for a growth leader who combines hands-on expertise with sound judgment and collaborative leadership.”

Patrick Gillooly

Former CMO, Decisions

“Ryan brought a deep understanding of both brand and demand platforms to Decisions, and knows how to blend best practices with practical strategy to drive efficiency.

What stood out about Ryan was his willingness to push beyond the status quo - always eager to test new creative, explore emerging platforms, and find fresh approaches to challenges.

Ryan also fully embraced the shift toward AI-powered marketing. While others viewed it with skepticism, he recognized it as an asset: A tool to accelerate growth, not a threat to replace it.

I'd recommend Ryan to any team looking for a dependable marketing professional with strong platform knowledge and a growth mindset.”

Raksha Koneru

VP of GTM Strategy, Kore.ai

“During my time working with Ryan, he has shown a remarkable ability to develop and execute comprehensive marketing strategies that have significantly contributed to the growth and success of our products. His talent in creating compelling messaging and positioning has not only helped in increasing product awareness but has also effectively influenced our target audience's perception and purchase decisions.

One of Ryan's greatest strengths is his keen market insights. He possesses an innate ability to identify market trends and customer needs, allowing them to tailor marketing campaigns that resonate with our target audience. His analytical mindset and proficiency in data interpretation have been instrumental in optimizing marketing efforts and maximizing returns on investment. Moreover, Ryan is an excellent collaborator and team player. He effortlessly liaises with cross-functional teams, such as sales, design, and product development, fostering a cohesive and cooperative work environment. His exceptional communication skills, both written and verbal, make him an influential communicator.

Furthermore, his proactive and results-driven attitude ensures that marketing campaigns are continuously improved based on data-driven insights and customer feedback. This dedication to the pursuit of constant improvement and learning has had a direct impact on the overall success of our marketing initiatives.

I have had the pleasure of working closely with Ryan, and I can confidently say that he is an invaluable asset to any product marketing team. His passion for the industry, creativity, and ability to adapt quickly to market and team dynamics make them a standout performer. Without reservation, I highly recommend Ryan Connors for any product marketing position. His dedication, expertise, attitude, and exceptional work ethic will undoubtedly contribute to the growth and success of any organization he joins.”

Laura Peterson

Former Managing Partner, Agital

“Ryan is the ultimate go-getter and truly a fantastic person to work with! Ryan has a knack for being able to identify areas of digital marketing opportunities that truly align with his client’s goals, and he takes it upon himself to learn all he can about new possibilities. As Ryan’s manager it was exciting to see him take a challenge and turn it into a positive experience. Ryan’s ability to grow portfolios while nurturing a strong client relationship is truly a skill that isn’t easily learned, and is what continued to make him a rising star on our team!”

LaShawn Walls

Client, Miracle Mink Hair

“Ryan is an exceptional team player and highly skilled project manager. He oversaw one of my client accounts and managed every detail with precision and professionalism. His organizational skills, quick thinking, and strong leadership abilities consistently elevated the workflow and kept the team aligned.

What truly sets Ryan apart is his ability to provide strategic, analytical, and directional support while maintaining the internal structure and integrity of a brand. He doesn't just manage projects - he strengthens systems.

His recommendations and team leadership played a key role in helping the company successfully reposition and move forward with greater clarity and confidence.

I highly recommend Ryan for any organization seeking structured leadership, thoughtful strategy, and results-driven execution.”

Clear direction.
Close to the work.

I work from the business problem back to the marketing plan. That means understanding the customer, the economics, and what the team can realistically execute.

  1. Find the constraint.

    Look across acquisition, creative, conversion, and retention. Identify where the customer journey breaks down and which constraint is worth solving first.

  2. Set the priorities.

    Agree on what success means, who owns the work, and what needs to happen next. Keep Marketing, Sales, and leadership working from the same picture.

  3. Build with the team.

    Work through the campaign, report, or customer experience with the team. Test a specific idea and give people useful feedback as the work develops.

  4. Decide what comes next.

    Consider revenue, margin, and incremental contribution. Decide what deserves more investment, what needs to change, and what the evidence cannot yet tell us.

Beyond work

Away from the screen.

I’m based in Manchester, New Hampshire. Away from work, I’m usually on a trail, at yoga, or finding a reason to bring my camera along.

171 peaks and counting
A mountain ridge in New Hampshire, photographed by Ryan Connors

Stay in touch.

Always glad to compare notes on growth, measurement, and building better marketing teams.

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